About

With JacQ is a versatile Image and Brand management consultancy founded by British fashion model and designer Jacqui Akrofi. The brand is committed to transforming lives, one outfit and pose at a time. Broadening the current scope of consulting, it fuses personal styling, pose coaching, confidence coaching and corporate workshops, offering a comprehensive one-stop shop for all image needs. Leveraging her knowledge and experience in the fashion industry, the brand aims to empower clients with a sustainable approach to shopping and building self-confidence, while highlighting the impact of a great outfit on mental health and personal success.

www.aprilalexander.co.uk

Meet Jacqui

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From as young as nine years old, I felt a calling to give back and connect with people in meaningful ways. Little did I know that my purpose would unfold through the vibrant world of fashion. Even in those early years, I sensed that self-expression was a powerful force. While I hadn’t yet realised that my journey would lead to teaching others about the transformative power of style and self-love on mental health, one thing was clear: creativity was my truth.

Maths and science were never my strong suit, but creative subjects like art found me and never let go. Shout out to my art teacher, who saw potential in me before I even knew it. She once told me that my face was practically a walking editorial and suggested I could be a fashion model. Fast forward to today, and I’ve embraced every photoshoot with confidence, redefining beauty standards, and proudly celebrating my chocolate skin with each pose.

Growing up in a vibrant Ghanaian household in London, I was constantly surrounded by rich cultural heritage and bold colours. As the youngest of seven siblings, resourcefulness became my superpower. Hand-me-downs were my canvas, and I mastered the art of transforming them into stylish expressions of my individuality. This creative challenge sharpened my project management skills and eye for detail. By the age of 17, I was making and selling my own clothing—unknowingly embarking on a journey that would shape my future in fashion. After graduating from the University of Creative Arts, I had the privilege of freelancing for the luxury couture house Ralph & Russo, all while pursuing an exciting modelling career. Today, my desire to help others, combined with my creative flair, makes me your go-to guide for discovering and embracing your authentic, individual style.

In this digital age, it’s a privilege to have direct access to people through platforms like Instagram, where I offer fashion critiques, insights, and reviews that others can learn from. It’s about so much more than style—it’s about empowering people to show up as their truest selves.

OUR COMMITMENT & VALUES

Authenticity

We celebrate and encourage authenticity in self-expression. We believe that true style is an outward reflection of one’s genuine identity.

Empower

We empower individuals to embrace their unique qualities, fostering confidence and self-assurance in both personal and professional spheres.

Inclusivity

We are committed to creating a diverse and inclusive space where everyone, regardless of background, feels seen, heard, and valued.